Investing In Watches

Similar to the vintage car and furniture markets, the watch industry has seen an increase in the number of investors trying to make money buying and selling watches, mostly at high-profile auctions. The most notable example is the 2017 auction of the Rolex Daytona Paul Newman that was previously owned by Paul Newman himself. This watch sold for an astronomical 17.75 million USD.

Just remember, with investments in watches, nothing is ever guaranteed, so it's important you also carry out plenty of extra research and use your own insight when deciding whether making a purchase is going to be the right choice for you.

Buy from the best investment watch brands
When you're shopping around for the best investment watch, the easiest way to narrow your options down is by brand. This is because watches from top brands are most likely to hold their value. Here, we're going to outline which brands we would recommend looking at, so you can make the most fruitful investment.
Mention investment watches to anyone and Rolex is likely to spring to mind. It's one of the best investment watch brands around, and its watches have become a statement for wealth and class, making its models in high demand. As a result, Rolex watches can make a great investment, although some designs are typically more valuable than others. If you would like to learn more about the brand as a whole, make sure you read our piece about the Rolex history and brand.

What is the best Rolex for investment?
Of course, Rolex has created a huge array of different watches, and it’s coming out with new models all of the time. So, if you're truly looking for an investment piece, you need to think carefully about which watch you're going to buy.

The Rolex Submariner is one of the most popular styles, thanks to the fact it's smart and durable with a sporty finish. It's sleek and has watertight integrity to depths of about 300 metres, so it’s no wonder why this style of watch is so highly coveted by collectors. As a result, there are plenty of people out there who are willing to pay a premium to get their hands on one, which means, if you’re lucky enough to bag one for a reasonable price, you’ll be likely to make a pretty penny if you decide to sell it on in the future.

The Rolex Daytona is another model that has seen considerable price growth on the pre-owned market, and there's no sign of this stopping any time soon. The best example is perhaps the Rolex Daytona 16520 'Inverted 6', which has a highly sought-after white face, and an error on the dial (hence the 'Inverted 6' nickname).

Rolex's GMT-Master and GMT-Master II are always in high demand, too. Originally designed to meet the needs of international pilots, they’re quite remarkable. They have distinctive 24-hour hands, rotating 24-hour advanced bezels, and the GMT-Master II even lets the wearer keep track of three time zones at once. Both models combine style and functionality perfectly, which is why they make such great investments.

Patek Philippe
Patek Philippe is an independent, family-owned, and traditional Genevan watch manufacturer — the last of its kind, in fact. The business was established in 1839 and has created watches some connoisseurs consider to be the finest around. It has its own research and development departments, where all of the movements and external components are engineered. All of the cases are produced, finished, and assembled in-house, and Patek Philippe services and repairs any watch it has made since the beginning. This level of commitment to its craft is unique, and it's one of the reasons its watches are so coveted.

What is the best Patek Philippe watch for investment?
After Rolex, Patek Philippe is the most popular watch brand among investors, and there are three models in particular that get a lot of attention.

The Patek Philippe 5170 Chronograph is a beautifully simple watch collectors love, which makes them a great investment. Its 1940s design has a deep black face and a smart leather strap, so it's incredibly stylish and sophisticated. Despite the fact it was primarily designed as a sports watch, this style works well with a suit and tie, as well as more casual outfits, so its versatility works in its favour, too.

The appreciation of the Patek Philippe brand has been strengthened greatly by its Nautilus timepieces. The Nautilus is a luxury sports watch, which was created by famous designer Gérald Genta and first introduced in 1976. The Chronograph ref. 5980 was introduced in 2006 to mark the 30th birthday of the original design, and it's the ultimate sports watch in both form and function. Many collectors consider these watches to be masterpieces, and their value is steadily rising all of the time, making them a fantastic investment.

The Patek Philippe Chronograph ref. 5070, released in 1998, was the brand's first basic chronograph watch released in almost 40 years. The design was based on a unique aviator's split-seconds chronograph dating back to the 1950s, with the Lémania-based Caliber CH 27-70 movement. For these reasons, it's by far the most celebrated Patek Philippe model.

You'll often find Patek Philippe watches in our selection of watches, so make sure you check back regularly to grab a good deal on one of their famous designs.

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